Branding / Packaging 

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Project completed while working at Rodmell & Company.

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Home Hardware’s trusted private label paint brand, BeautiTone, underwent a holistic rebranding and packaging roll-out across hundreds of SKUs of paints and accessories.
 

The new brand identity was designed with flexibility, allowing it to be colourized, modified and sub-branded within an established framework.

The resulting line delivered shelf impact, created more brand consistency, while the information hierarchy helped make it easy for customers to differentiate between product lines and choose the right product for their needs.  ​​