App UI / Marketing Campaign

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Project completed while working at BTI Brand Innovations.​

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Canada Beef represents the marketing and promotion of the Canadian cattle and beef industry worldwide.

 

To promote the launch of "the RoundUp" mobile app, a cheeky ad campaign was developed targeting those that already love beef but want to go deeper in their knowledge of buying, cooking and preparing it.

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In addition to print and digital ads, the app call-out was integrated into existing Canad Beef marketing materials such as posters, recipe books and web site.​​