Branding & Retail

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Project completed while working at Rodmell & Company.

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With 11 locations in British Columbia, Choices Market is a leader in offering local, organic and specialty foods.

 

The rebranding of Choices Market was built around the unique “Heartbeet” symbol, which represents their commitment to the well-being of their customers, their community and the environment.

 

The store design conveys a natural vibe, with print and digital communications that educate and inspire customers to eat healthy and support local.
 

In 2025, Choices Market was awarded the “Organic Retailer of the Year” award by the Canada Organic Trade Organization (COTA).​