Packaging & Tagging

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Project completed while working at Rodmell & Company.

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A cross-category packaging system was designed for Mark’s private label fashion brand, Denver Hayes.

 

The gendered colour coding approach, helped add distinction to the men's and women's product offerings.

 

The simple colour palette utilized a copper metallic ink and complementary rich navy.
This, combined with refined and thoughtful  layouts elevated the quality perception of Denver Hayes, helping it become a desired brand rather than a national brand trade-off.