Retail Concept

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Project completed while working at Rodmell & Company.

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"Masters of the Grill" was the concept for the reimagined Edo Japan restaurant. Vibrant graphics and signage brought energy and sizzle to the space while bold architectural features and communications helped celebrate the grill and the teppanyaki chefs. ​

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Existing brand elements, colours and imagery were brought to life with some local nods that made customers feel at home. 

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The concept was designed as a flexible kit of parts that could scale and adapt to numerous retail configurations and food court formats.