Journie Rewards + Aeroplan

Loyalty Campaign

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Project completed while working at Rodmell & Company.

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Developed to support the launch of a new Journie Rewards and Aeroplan partnership, the "Take Your Rewards to New Heights" campaign built the narrative that customers “get more” when they link their accounts.

An iconic hot air balloon with suspended car visually connected Journie and Aeroplan in a unique and memorable way.

The campaign included customer activations at fuel stations, print and digital marketing assets, and the “Journie to Win” contest.

The success of the campaign was measured with increased customer interaction, account linkage, convenience store sales and new member signup.​