Branding / Retail 

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Project completed while working at Rodmell & Company.

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MightyBird is an elevated fast casual franchise offering chef-created, craveable chicken.

 

The goal was to develop a compelling and competitive restaurant brand that appealed to indulgent eaters, families and all lovers of fried chicken.

 

I led the creative team in developing everything from the brand name, wordmark and guidelines, to the physical retail space.

 

A bold colour palette and heroic imagery complements their crave-worthy food and deliverson the brand essence and the belief

that “Everybody Deserves Better Chicken”.